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Download PDF 101 Things I Learned in Advertising

101 Things I Learned in Advertising School by Tracy Arrington, Matthew Frederick

Book 101 Things I Learned in Advertising School


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101 Things I Learned in Advertising School Tracy Arrington, Matthew Frederick ebook

  • Page: 216
  • Format: pdf
  • ISBN: 9780451496713
  • Publisher: Crown/Archetype


101 Things I Learned in Advertising School Tracy Arrington, Matthew Frederick book

101 Things I Learned in Advertising School by Tracy Arrington, Matthew Frederick Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.   The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?   Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

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Offers those considering a career in advertising over one hundred introductory lesons covering a variety of topics, including consumer psychology, creative process, and visual design. S$29.95 Online Price; S$26.95 Kinokuniya Privilege Card Member Price; Availability Status : In stock at the Fulfilment Centre. Usually   101 Things I Learned in Advertising School - 商務印書館
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Home; > Books; > Business,Finance and Law; > Business & management; > Sales & marketing; > Advertising. 101 Things I Learned In Advertising School, Hardback Book. 101 Things I Learned In Advertising School Hardback. by Tracy Arrington. Pre-Order - usually despatched on date of publication. Share. Facebook  101 Things I Learned® in Engineering School - Penguin Random
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書名:101 Things I Learned in Advertising School,語言:英文,ISBN: 9780451496713,作者:Arrington, Tracy/ Frederick, Matthew,出版日期:2018/04/ 03,類別:藝術設計. 101 Things I Learned® in Advertising School by - iTunes - Apple
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